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Case Study

BUILDBRANDS.ORG x HARVEST TODAY

The Goal

Harvest Today hadn’t run ads before and had only ever sold their vertical farming walls commercially. They wanted to expand into the B2C market and needed to generate leads—and fast.

How We Did It

We started by fixing their Meta account, which was a mess of personal profiles and disorganization. Once everything was cleaned up, we launched their first-ever consumer-focused ad campaigns. The strategy was simple: target first-time gardeners and indoor growing enthusiasts with clear, compelling ads that showcased the value of growing fresh, pesticide-free produce at home.

Why It Worked

Our targeting strategy honed in on the right audience, ensuring the ads spoke directly to people who cared about fresh, healthy food. The messaging was simple, direct, and hit home for their ideal customers. By introducing the product in a relatable way, we created demand for a high-ticket item that had never been marketed to consumers before.

See the Results

  • Total Spend: $6,500+

  • Leads Generated: 1,828 quality leads

  • Average Cost Per Lead: $3.60

  • Over 1,400 leads in the first few months. 😱

Added Value

Breaking into B2C wasn’t just about ads—it required building an entirely new foundation for the business. We introduced the idea of selling directly to consumers and led the charge in making it happen. From creating and designing their Shopify store to implementing the entire e-commerce experience, we were responsible for launching their B2C presence. This included everything from building the storefront to ensuring it was optimized for conversions, allowing Harvest Today to scale their sales efforts effectively.